Branding Guidelines
Purpose of Brand Standards
Using the recommended logos and typeface is important in presenting a consistent image to our community. All communications from Bryant Public Schools must have consistency to project a unified, stronger visual image.
Logo Guidelines
An approved Bryant Public Schools logo should be included on all formal district documents and publications.
Bryant Public School logos are not for commercial use and cannot be used for profit by a person/company other than the district, school or approved school club or activity.
Rules to Follow
Use the logo graphics provided.
Do not alter the logo in any way.
Do not create your own Bryant Public Schools logo.
Use only approved colors. Allow for “clear space” and adequate size.
“Creating Opportunities for Success’ should be legible.
Minimum Size
Vertical orientation of the logo is preferred. Use the horizontal logo only when the vertical logo does not work.
Clear Space and Legibility
The legibility of the logo is very important, regardless of how it is used or reproduced. Maintain a minimum clear space of 0,25″ around the logo.
Colors
The logo maintains the traditional Bryant Blue. The Bryant logo is only available as 2-color (blue and black), 1-color (black only or blue only) or reverse (white only).
Pantone 287
RGB (screen)
r.0 g.48 b.135
Hex/HTML (web)
#030087
CMYK (print)
c.100 m.75 y.2 k.18
Fonts
Gotham Medium
Gotham Light
Alternative Font
Montserrat (Google Font)
Size
If space does not allow for the entire logo, the Bryant “B” and swish can stand alone.
When reversing this image, it must always be reversed in white (preferably on a Bryant Blue background inside a circle.)
Reversing the Logo
When reversing the logo, it must always be reversed in white.
Logo Downloads
Logo downloads are available to faculty and staff for use in marketing and informational material. Others wishing to use Bryant Public Schools marks must seek approval from the Communications Department. All incentive or promotional items using Bryant Public Schools marks must be produced by a licensed vendor.
For print media, use PDF file type. PDFs may be opened in Adobe Illustrator for vector file.
For online media, use PNG, JPG or SVG files.
For Trademark Licensing information click here.
