Branding Guidelines

Purpose of Brand Standards

Using the recommended logos and typeface is important in presenting a consistent image to our community. All communications from Bryant Public Schools must have consistency to project a unified, stronger visual image.

Logo Guidelines

An approved Bryant Public Schools logo should be included on all formal district documents and publications.

Bryant Public School logos are not for commercial use and cannot be used for profit by a person/company other than the district, school or approved school club or activity.

Rules to Follow

  • Use the logo graphics provided.
  • Do not alter the logo in any way.
  • Do not create your own Bryant Public Schools logo.
  • Use only approved colors. Allow for “clear space” and adequate size.
  • “Creating Opportunities for Success’ should be legible.

Minimum Size

Vertical orientation of the logo is preferred. Use the horizontal logo only when the vertical logo does not work.

Colors

The logo maintains the traditional Bryant Blue. The Bryant logo is only available as 2-color (blue and black), 1-color (black only or blue only) or reverse (white only).

Pantone 287

RGB (screen)
r.0 g.48 b.135

Hex/HTML (web)
#0030087

CMYK (print)
c.100 m.75 y.2 k.18


Fonts

Gotham Medium
Gotham Light

Alternative Font
Montserrat (Google Font)

Clear Space and Legibility

The legibility of the logo is very important, regardless of how it is used or reproduced. Maintain a minimum clear space of 0,25″ around the logo.

Size

If space does not allow for the entire logo, the Bryant “B” and swish can stand alone.

When reversing this image, it must always be reversed in white (preferably on a Bryant Blue background inside a circle.)

Reversing the Logo

When reversing the logo, it must always be reversed in white.

Logo Downloads 

Logo downloads are available to faculty and staff for use in marketing and informational material. Others wishing to use Bryant Public Schools marks must seek approval from the Communications Department. All incentive or promotional items using Bryant Public Schools marks must be produced by a licensed vendor.

For print media, use PDF file type. PDFs may be opened in Adobe Illustrator for vector file.

For online media, use PNG, JPG or SVG files.

For Trademark Licensing information click here.

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG

PDF / PNG / JPG / SVG